My Kai is committed to protecting your privacy. This policy explains what data we collect, why we collect it, and how you can control it.
1. Who We Are
My Kai is operated by My Kai Ltd. If you have any questions about this privacy policy or how we handle your data, contact us at privacy@getmykai.com.
2. Data We Collect
Account Information
- Name and email address (when you create an account)
- Password (stored encrypted — we never see it in plain text)
Personal & Health Information
- Date of birth (to personalise your nutrition goals)
- Weight and height (to calculate calorie and macro targets)
- Activity level and dietary preferences
- Nutrition goals and daily calorie targets
Content You Create
- Meal plans and recipe collections
- Recipe photos you upload
- Shopping lists and basket contents
Usage Data
- How you interact with the app (screens visited, features used)
- Device type, operating system, and app version
- Crash reports and performance data
Location Data
- Approximate location (to find grocery stores near you and compare prices). We do not track your precise GPS location continuously.
Third-Party Account Data
- If you sign in using Apple, Google, or Facebook, we receive your name, email address, and basic profile information from that provider. This is governed by their respective privacy policies. You can control what information is shared via the privacy settings of those accounts.
Purchase Information
- Subscription status and purchase history (processed by Apple — we do not store your payment card details)
3. How We Use Your Data
- To provide and personalise the My Kai service (meal planning, nutrition tracking, recipe recommendations)
- To compare grocery prices at stores near you
- To manage your subscription and send receipts
- To improve the app through analytics and crash reporting
- To measure the effectiveness of our marketing (via AppsFlyer)
- To respond to your support requests
4. Third Parties We Work With
Apple
Manages all subscription payments and in-app purchases. Apple's privacy policy applies to payment processing. We receive confirmation of your subscription status but never your payment details.
Google Cloud Storage
We store recipe images and user-uploaded photos securely on Google Cloud. Data is stored in encrypted buckets and is not used by Google for advertising purposes.
AppsFlyer
We use AppsFlyer to understand how users discover My Kai (e.g. which ads or links led to a download). AppsFlyer may collect your device's advertising identifier. You can opt out of this tracking at any time — see Section 8.
Apple, Google & Facebook (Sign-In)
If you choose to sign in using Apple, Google, or Facebook, you will be redirected to their login pages. My Kai receives only the basic profile information (name and email) that you agree to share. Any data collected by those providers during login is governed by their own privacy policies: Apple, Google, Facebook.
Instacart
When you tap "Checkout with Instacart," you are redirected to Instacart's platform. My Kai does not share your personal data with Instacart — any data collected during your Instacart session is governed by Instacart's Privacy Policy.
5. International Data Transfers
Your personal data may be transferred to and processed in countries outside the UK or EU, including the United States, where data protection laws may differ. Where this occurs, we ensure appropriate safeguards are in place — such as standard contractual clauses — to protect your data in accordance with applicable law. Our image storage via Google Cloud uses servers within the European Economic Area (EEA) where possible.
6. Personalisation & Automated Processing
My Kai uses your meal history, food preferences, and nutrition data to make personalised recipe and meal plan suggestions. This may involve automated processing to build a profile of your preferences. You have the right to object to this processing by contacting us at privacy@getmykai.com.
7. Data Retention
- Your data is retained for as long as your account is active
- If your account is inactive for 2 years, we may delete your personal data after notifying you
- If you delete your account, we delete your personal data within 30 days
- Anonymised usage analytics may be retained indefinitely
- We may retain certain data longer if required by law or to defend against legal claims
8. Your Rights
California Users (CCPA)
- Know: Request disclosure of what personal information we collect and how it is used
- Delete: Request deletion of your personal information
- Opt-Out: Opt out of the sale of your personal information (we do not sell your data)
- Non-Discrimination: We will not discriminate against you for exercising your rights
All Users
- Access: Request a copy of the data we hold about you
- Correction: Ask us to correct inaccurate data
- Deletion: Request deletion of your account and personal data
- Withdraw Consent: Withdraw consent for tracking at any time
To exercise any of these rights, email us at privacy@getmykai.com or visit our Privacy Choices page.
9. Opting Out of Tracking
My Kai uses AppsFlyer for marketing attribution. You can opt out of this tracking at any time by visiting our Privacy Choices page or by adjusting your device settings:
- iPhone: Settings → Privacy & Security → Tracking → toggle off My Kai
- Email us: privacy@getmykai.com
10. Links to Other Websites
My Kai connects to third-party services in two ways. First, if you sign in with Apple, Google, or Facebook, you will briefly visit their login pages. Second, when you tap "Checkout with Instacart," you are taken to Instacart's platform. In both cases, once you leave My Kai, this privacy policy no longer applies — those providers' own policies govern any data they collect. We encourage you to read the privacy policies of Apple, Google, Facebook, and Instacart before using those services.
11. Do Not Track
Some browsers and devices offer a "Do Not Track" (DNT) signal. Because there is currently no industry-wide standard for recognising or honoring DNT signals, My Kai does not respond to them at this time. You can opt out of tracking through our Privacy Choices page instead.
12. Children's Privacy
My Kai is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at privacy@getmykai.com and we will delete it promptly.
13. Data Security
We use industry-standard security measures including encrypted data transmission (HTTPS/TLS), encrypted password storage, and secure cloud storage. However, no method of transmission over the internet is 100% secure.
14. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of significant changes via email or an in-app notification. The "Last updated" date at the top of this page reflects the most recent revision.
15. Contact Us
For any privacy-related questions or to exercise your rights:
- Email: privacy@getmykai.com
- Website: www.getmykai.com